Guide Handbook on Tourism Development and Management

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Volume 4 rst Published February All rights reserved. No part of this publication may be reproduced or transmitted in any way or in any form without the prior written consent of the publisher. The opinions expressed herein are not necessarily those of the Publisher or the Editor.

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All editorial contributions are accepted on the understanding that the contributor either owns or has obtained all necessary copyrights and permissions. For larger PDF versions of these images please contact the Publisher. Our mission is to deliver the highest quality of service and professional assistance. Let us assist you with your Individual, Honeymoons , family holidays, Incentives, groups, and special events packages.

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Handbook on Tourism Product Development

Rates are subject to availability and change due to currency fluctuations Specials valid until 05 January For information or quotes please contact us on info mozambiquetourism. Editors note I attended a conference at the Sandton Convention Centre not so long ago. I had the pleasure of meeting Thebetheni Tsheka and Phindile Sobhuza. They attracted my attention, as they were dressed in beautiful matching outfits, made from traditional fabrics, and they were wearing interesing accessories. After introductions, they explained to me that they had come all the way from a rural village to this conference in Johannesburg, in the hope that someone will listen to their story and help them to make positive changes.

They were over the moon when I told them that I had been to their village only a few months ago — very surprised that anyone had even heard of the town, let alone visited it. Here is their story. This story captures 1 the desire of many South Africans wanting to make their places better places to visit and 2 the frustration in struggling achieve this. This tour organisation is owned by three members.

The company mainly researches and groups together places of interest. This rural area, comprising 15 villages, has incredible attractions. The local tour organisation organises tours around the area for local and international tourists and schools.


Their initiatives benefits a large number of people. They have tried their best with the cents they have to move forward the tourism industry in their area to benefit business owners, traditional dancers, crafters, story tellers, and others. Amongst their greatest attractions is a local cave in one of the villages, which is the most popular now. A number of archealogists, researchers and other tourists have commented that this cave is the biggest rock art cave in South Africa, after the Kamberg Rock Art Site in KZN. However, they are being destroyed everyday and the people in power are not doing anything to stop that.

There is not enough support from the district nor the local municipality as far as marketing and development of our ideas due to lack of knowledge about the importance of tourism by the political heads. This will make it easier for the product owners with limited funds to advertise the attractions. It pains us to hear that thousands of tourists are flowing through South Africa every month but in our area, as amazing as it is, we get 2 tourists every 2 or 3 months. We would also like to thank all the contributors for agreeing to provide their input to create a collection of perspectives which will have a significant impact on the main-streaming of Responsible and Sustainable Tourism Practices.

We would also like to thank all the sponsors for their much need contribution in spreading awareness and providing access to products and services to assist tourism businesses to move forward. The Responsible and Sustainable tourism handbook. Niki started her career as a Civil and Structural Engineer. After completing her MBA in , she became a programme Manager for international companies, including Absa, Barclays, Standard Bank and Liberty Life, running mass scale programmes stretching over 11 African Countries. Her interest has always been in sustainability and environmental and social.

She left her 18 year corporate career to pursue sustainability in tourism and business. After consulting for Green Leaf Environmental Standard and completing Travelife training, she joined forces with the Caroline Ungersbock from the NAA-SA in early to establish the ground breaking programme, which has received many accolades in it short period of existence, including support from industry and government and achieving runner up in the Eskom ETA awards Awareness.

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Caroline is an entrepreneur and owner of several businesses, including a construction company focused on green developments , a telecommunications company and guest house owner. She is passionate about sustainable tourism and is seen in the industry as a leader in driving awareness and implementation amongst the NAA-SA members and affiliated members. Caroline is a co-founder of the Non-Profit Organisation, the Sustainable Tourism Partnership Programme, the focus of which is to drive change across the entire industry thus making it more sustainable.

He holds the degrees B. Comm, Ll. B and Ll. Heidi is a qualified town and regional planner and has spent her entire career working in tourism.

Handbook on Tourism Market Segmentation Maximising Marketing Effectiveness

Corporate Choices is the initiative of Mientjie Steyn, a former journalist, editor and publisher, who has conceptualised and published two of her own magazines. She has her own marketing, public relations and advertising agency and has developed and implemented various marketing and communications strategies and media plans for. Heidi is regularly asked to present the case for and progress on responsible tourism in destinations in South Africa.

During this period, Avis received a number of awards for its environmental sustainability initiatives and service excellence program. In August , with new opportunities beckoning, Wayne left Avis to pursue work in the space of civil activism and entrepreneurial ventures in consulting and leadership.

Her marketing portfolio includes guest houses, law firms, beauty therapists, industrial products and government departments.

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Mientjie was also actively involved in running and marketing of a guest houses and she gained tremendous experience in the day-to-day activities. She has since studied social media marketing in-depth and currently consults and trains small businesses, from amongst others, the tourism and hospitality industry. She holds a number of academic qualifications in economics Georgetown , history Boston University , social anthropology University of Chicago and business administration University of South Africa.

In and again in Jennifer was recognized by the Ashoka Citizens Base Initiative, for excellence in non-profit resource mobilization. Rynette is currently employed as a Project. Lorraine Jenks is an awardwinning, activist for greener practices, responsible living and sustainable hospitality.

Teacher, traveller and facilitator, Lorraine has worked in the UK, Canada and the USA, where she worked with environmentalists the s - the early days of the Environmental Protection Agency. In , Lorraine launched Hotelstuff. In , Lorraine left Southern Sun and launched the Greenstuff.

Driven by a mission to demonstrate how simple it is to go green, to debunk the myths and demystify the jargon, Lorraine runs workshops around the country, presents at conferences, consults and has been honoured with several awards for her work.

Bachelor of Tourism Management | Western Sydney University

Lorraine was responsible for contract tendering and the selection of preferred suppliers for all the. Tourism Destination. In pursuit of that the culmination of the 1st International Conference on Responsible Tourism in was a destination milestone. Kevin received his academic training both locally at the University of Johannesburg and abroad in the United Sates and the United Kingdom in Environmental Design and Management as well as Geography.

Kevin is an active scholar which has published more than 18 peer reviewed scholarly papers and chapters. Mearnkf unisa. Steve Barnard. During his time with SANLAM he worked in the townships of Port Elizabeth assisting stokvel groups with investment planning and black entrepreneurs with business development. Steve was instrumental in the designing, development and implementation of the Community Self-Employment Centre in Port Elizabeth that has been successfully operating for the last 18 years.

After moving back to Pretoria in , he has been involved in the fields of Business Consulting and Restructuring, Socio Economic Development and the Property Industry.

Steve has established the IRCD Institute for Rural and Community Development with the Augment Group as a mechanism for creation and implementation of programmes for the development of rural and peri-urban communities. Garden of Life is one of the programmes that has successfully implemented in various centers in South Africa and Botswana.

Peter Fabricius is an e-Tourism consultant and the co-founder of Springnest - an inclusive, simple and affordable online marketing solution for tourism and hospitality businesses.

He holds a Degree in Tourism Management and a qualification in digital design, a combination which has shaped his career and one he is very passionate about. In her work on Community Based Tourism Development won her an Impumelelo Award Silver that recognizes excellence and innovative work in the public sector. In the same year the City adopted the Tourism Development Framework. Mkefa capetown. Peter believes that tourism businesses should have access to a service that grows and improves with the fast-paced and ever-changing web and by doing so remain at the forefront of online marketing standards.